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Business Community Education Elections Environment Government Health Housing Obituaries Opinion Public Safety Sports Transportation Weather
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NBCU, Carat Team For Programmatic ‘Client Agent’

Radio & Television Business Report | The Voice Of The Broadcasting Industry
TX Source origin: Texas — click to visit
Mentions Newton in the article
Sports Auto-tagged by ETTG
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Global media agency Carat, Comcast streaming advertising unit FreeWheel, Comcast's NBCUniversal unit, and marketer-focused Newton Research have united to bring to market a programmatic agentic media product they believe is "built to optimize upfront investment" — allowing clients to balance brand analytics and automated reporting across NBCUniversal platforms.

Carat, NBCUniversal Launch Agentic Planning Tool For Upfront Buys

TV News Check - Broadcast Industry News - Television, Cable, On-demand
TX Source origin: Texas — click to visit
Mentions Newton in the article
Business Tagged by publisher
Free to read

Carat, NBCUniversal, FreeWheel and Newton are rolling out a custom-built agentic media solution aimed at improving upfront planning, buying and optimization for brand advertisers. The post Carat, NBCUniversal Launch Agentic Planning Tool For Upfront Buys appeared first on TV News Check.

Stories covered by news outlets across 2 or more cities in Newton County in the past 24 hours, sorted by reach.

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